Meet the Principals
At Parker & Associates, every client works directly with a principal of the firm. Senior-level attention on every engagement — that's the boutique difference.
Dan Parker
Founder & President
(949) 412-6461dan@digitalre.comDan Parker founded Parker & Associates in 1995 after spending over a decade in commercial real estate, with a conviction that retail tenants and landlords deserved better representation than what the large institutional brokerages were offering.
Over the past 30+ years, Dan has personally negotiated hundreds of retail lease transactions across Southern California, representing both national chains and independent operators. His client relationships span decades — many of the landlords and tenants he works with today are the same ones he started with in the 1990s.
Dan's expertise is rooted in Orange County's retail market, where he has an encyclopedic knowledge of shopping centers, ownership groups, and the municipal planning processes that affect retail development. He is known for his straightforward communication style and his ability to find creative solutions when deals hit obstacles.
Dan has been a member of the International Council of Shopping Centers (ICSC).
Noah Stegman
Vice President
(949) 796-7275noah@digitalre.comNoah Stegman leads technology at Parker & Associates, building the data, analytics, and digital infrastructure that set the firm apart from traditional retail brokerages.
Noah designed and maintains the firm's market data platform — the system that powers digitalre.com, keeps listings and availabilities current across every channel, and gives brokers and clients a single source of truth for Southern California retail inventory. He has rebuilt the firm's stack from the ground up: modern web infrastructure, automated listing pipelines, AI-assisted market research tooling, and analytics dashboards that surface site-selection signals the legacy CRE platforms miss.
On the deal side, Noah focuses on tenant representation for restaurant and retail chain expansion, where his technical background is a direct advantage. He combines demographic analysis, traffic pattern modeling, and competitive mapping with on-the-ground market knowledge to identify locations that give his clients the best chance of success — the kind of analysis that used to take a research team and now runs as part of every tour package he sends out.
His work spans the full lifecycle of a retail lease — initial market surveys and site tours through LOI negotiation, lease execution, and post-occupancy follow-up — for both established brands expanding their Southern California footprint and newer concepts entering the market for the first time.
Braden Parker
Broker
braden@digitalre.comBraden Parker represents the next generation of Parker & Associates, bringing fresh perspective and energy to the firm's retail brokerage practice.
Braden focuses on identifying emerging retail opportunities and building relationships with both established and up-and-coming tenants across Southern California. He works closely with Dan and Noah on landlord and tenant representation engagements, contributing market research, property analysis, and client relationship management.
With a strong foundation in the fundamentals of commercial real estate — lease analysis, market positioning, and deal negotiation — Braden is developing deep expertise in the Southern California retail landscape that will serve the firm's clients for years to come.
Work With Us
Whether you are a tenant looking for space or a landlord seeking quality representation, our team is ready to help.